The New Word of Mouth Marketing: September 10–11, 2008 — Whatcom Community College, Bellingham, WA

Keynote Dinner, “A Night at the Museum”

Wednesday, September 10, 2008

Cost - $49.00, reservation required, attendance is limited.

Museum of Radio and Electricity, Bellingham, WA

6:15 - 7 p.m. - Come tour the museum and meet Social Media Conference NW attendees and speakers

7 – 8:30 p.m. – Keynote Dinner starts

The Day the Music Died and the Impact of Social Media in the Music Industry

Keynote Dinner Speaker: Matthew Dunn, Ph.D, Founder, Socratech

What does the decline of the record business say about the impact of social media? Record sales peaked in 2000, but declined by 30% in 2008. Yet more people have more recordings than ever, with over 150 million iPods sold, and countless personal computers stuffed with music tracks. Recording industry bodies blame - and sue - fans who “share” with peers and strangers for the decline. Is it that simple? The history-rich gallery of the American Museum of Radio & Electricity provides the perfect setting for this incisive look at the remaking of an industry.

Vegetarian option on request