The New Word of Mouth Marketing: September 10–11, 2008 — Whatcom Community College, Bellingham, WA

Opening Keynote, So What Are the New Rules for Marketing?

Conference Schedule Wednesday, September 10, 2008

1-1:45 p.m. Plenary Session

James Sun, CEO & Founder, Zoodango and contestant on The Apprentice

So what are the new rules for marketing? Hear from a trail blazer, a thought leader and the quintessential entrepreneur. How does online word-of-mouth marketing differ from offline? It isn’t about controlling your image; it is about participating in the conversation about it. Is there an ROI for social media efforts and how does a company get to that tipping point? Hear about some new trends and developments just over the horizon.

Meet James Sun